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Premium Substrate Guide

Custom Metallic Paper
Packaging Solutions

Lustrous metallic paper delivering a premium mirror or brushed finish for luxury labels and high-end gift packaging.

Caliper: 90gsm – 250gsmPrice Tier: Premium

Technical Specifications

StrengthLow
Print QualityHigh
Moisture ResistanceMedium
SustainabilityStandard
βœ“ Free Custom Design & Platesβœ“ Zero Die-Cut Plate Chargesβœ“ 100% Free Shipping In USAβœ“ Free Online Digital Proofβœ“ Low MOQs & High Scaling

About Metallic Paper Material

Metallic paper is produced by applying a vacuum-deposited aluminum layer to a paper substrate, then coating it with a clear lacquer to protect the metallic surface and enable printing. Available from 90gsm to 250gsm, it produces a brilliant mirror-like or brushed metallic effect that communicates luxury, quality, and premium positioning β€” without the cost or weight of actual foil stamping on every element.

Brisk Packaging uses metallic paper for premium wine and spirits labels, gift wrap, shopping bags, luxury folding cartons, and product inserts where a full-surface metallic aesthetic is desired. Unlike foil stamping, which applies metallic coverage selectively to specific design elements, metallic paper provides continuous metallic coverage across the entire sheet β€” ideal for designs where the metallic surface itself is the design canvas rather than an accent.

The printability of metallic paper has improved significantly with UV and LED-curable ink systems that adhere reliably to the lacquered metallic surface. Translucent inks create a colored metallic effect, while opaque whites and pastels contrast strongly against the mirror background. For brands in wine, spirits, gourmet food, and luxury gifting, metallic paper enables high-impact packaging at production volumes and costs well below those of rigid box or fully foil-stamped alternatives.

Optimal Applications

  • Premium wine and spirits labels
  • Luxury gift wrap and tissue
  • High-end retail shopping bags
  • Cosmetic and fragrance product labels
  • Holiday and seasonal gift packaging

Material Advantages

  • Full-surface metallic effect at lower cost than all-over foil stamping
  • Compatible with UV-curable and translucent ink systems
  • Creates striking contrast between metallic base and overprinted colors
  • Available in gold, silver, and custom metallic colorways
  • High shelf visual impact in premium retail environments

Material Considerations & Limitations

  • Metallic layer prevents standard curbside recycling
  • Lower tear and tensile strength than equivalent-weight kraft or coated papers

Have technical questions? Consult our packaging engineering team at Contact Support.

Industries Using Custom Metallic Paper Packaging

Compatible Custom Finishes

Enhance custom Metallic Paper boxes with specialty print embellishments.

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